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Congratulations, Cooley Elementary!

You earned it, we are excited to C U RISE!!

Courtesy of the El Paso Times, April 2018

Putting shoes on El Paso kids one school at a time

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The B STRONG Shoe Giveaway has put more than 7,500 pairs of brand new, NIKE tennis shoes on the feet of children in El Paso. Every year, one elementary school is selected based on a detailed application process. A school is chosen on certain criteria which include faculty involvement, administration enthusiasm, and the school’s willingness to run the “Earn it” program. Students “earn” the tennis shoes by showing character, sportsmanship, and creativity. The students are required to obtain 24 signatures from school staff within a three-month period that show their character on campus in order to earn their shoes.

This program is now in its 12th year and has donated shoes on fifteen different campuses in the Canutillo ISD, Gadsden ISD, EPISD, SISD and YISD.

Shoe Giveaway applications are not available now, but will be accepted from August 1st, 2020-October 31st, 2020

To apply, please send the following information to:

The Braden Aboud Memorial Foundation

5024 Doniphan #2

El Paso, TX 79932



  • School Name

  • School Address

  • School Phone Number

  • Number of students at your school

  • Percentage of economically disadvantaged

  • Percentage of at risk students

  • Percentage of students on free or reduced lunch program

  • Name of Individual filling out application

  • Application must have approval from Elementary School Principal

  • Explain why you want the Shoe Giveaway at your school

  • List who will be the Coordinator for the Shoe Giveaway


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